Real fruit. Reimagined.

Real food.
Remarkably different.

Fruit you already know. A texture you've never had from it. First up: reim. Crunch, real fruit, not fried, seriously crunchy.

Shop reim. Crunch Discover reim.
The full reim. Crunch range: jackfruit, mango, guava and pineapple pouches, plus chili-lime and chaat masala variants and a discovery box
The magic

We changed one thing: the texture.

Fresh fruit is juicy. Dried fruit is chewy. reim. is crunchy. No frying. No unnecessary ingredients, just the fruit itself, transformed.

Fresh fruit

Great taste, short life, needs the fridge, and doesn't travel well.

Ordinary dried fruit

Chewy, often sweetened further to make up for what heat takes away.

reim.

Same fruit, same nutrients, a texture you've never had from it before.

reim. Crunch, out now

Fruit you know. Crunch you don't.

We're starting with four. Each one chosen because it does something unexpected once the water's gone.

reim. freeze-dried jackfruit pouch

Golden. Fragrant. Ridiculously crunchy.

20g₹99
reim. freeze-dried mango pouch

Sweet. Tangy. Light as air.

20g₹99
reim. freeze-dried guava pouch

Aromatic. Tropical. Unexpected.

20g₹99
reim. freeze-dried pineapple pouch

Bright. Tart. Crunchy.

20g₹99

Four fruits to start. Everything else comes once these are impossible to put down.

reim. Fruit Discovery Box, 6 x 20g
Try them all

Fruit Discovery Box

All four flavors, six pouches, one box. The easiest way to find your favorite.

6 × 20g₹549
Bold flavor

Same fruit, seasoned the way it's already loved.

A light hand with the seasoning, no oil used to make it stick.

reim. jackfruit chili-lime pouch

Bold flavor, same crunch.

20g₹119
reim. mango chaat masala pouch

Tart, spiced, familiar.

20g₹119
reim. pineapple chili-lime pouch

Bright fruit, sharp kick.

20g₹119
reim. Dipped, out now

The same real fruit, finished in chocolate.

No oil-based coating tricks, real dark chocolate, over real freeze-dried fruit.

reim. Dipped dark chocolate strawberries pouch

Sweet, tart, and rich all in one bite.

90g₹399
reim. Dipped dark chocolate blueberries pouch

Small fruit, big snap, real crunch inside.

90g₹399
reim. Dipped dark chocolate mango pouch

Tropical and rich, our boldest pairing yet.

90g₹399
What's next

Crunch and Dipped are just the start.

Two lines are here. A few more are on the way.

In the works

reim. Powder

Real fruit, ground down to a spoonful. Stir it into anything.

In the works

reim. Infuse

Real fruit and botanicals, steeped. A different way to drink something real.

On the horizon

reim. Hydrate

Real fruit, replenished. Electrolytes without the lab-made taste.

The extraordinary fruits of India, reimagined
What if we treated Indian fruit like a completely new food?

India grows extraordinary fruit. Most of it ends up as juice, pulp, jam, ordinary dried fruit, or gets wasted before it's eaten at all. So we started experimenting: freezing, drying, textures, varieties, flavors. The result is fruit that cracks when you bite it, then melts almost instantly. That's reim.

Jackfruit Mango Guava Pineapple Jamun Custard apple
Why reim. exists

We think real food should be more fun.

India has some of the world's most incredible fruit. Yet the snack aisle is dominated by the same things: chips, biscuits, chocolate, heavily processed snacks. We thought fruit deserved better.

So we began with a simple idea: take real fruit, remove the water, keep the experience, change the texture. After countless experiments, reim. was born.

We don't want to make fruit look healthy. We want to make real food genuinely exciting to eat.

Today, we're starting with fruit. We're just getting started.

Hear that?

CRUNCH.

Light enough to disappear. Loud enough to hear.

Why reim.

Four things, kept brutally simple.

No long list of claims. Just what's actually true about every pack.

Real fruit

Nothing pretending to be fruit.

No frying

A different way to create crunch.

No added sugar*

Let the fruit do the talking.

Serious crunch

The reason you actually want to eat it.

*Only where applicable per ingredient and confirmed on our label.

Made in India. Made to go everywhere.

Get it before it's on the shelf.

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